Hello there,

Spring is here, and we’ve got some handy tips from the Learning Lab to help you set up your next job with ease. First, consider these best practices for naming your job:

• Job Name: This public-facing name will appear in your online shop. Choose something clear, like the school or event name paired with the year—e.g., "[Organization Name] — [Year]." For frequent shoots with the same organization, consider adding the month or season, like "Spring Portraits 2024."
• Internal Job Name: This private name will label folders in your directory and stay behind the scenes.
  Plan ahead by creating your Photo Jobs a few days before the shoot. This ensures that everything is ready to go. And don’t forget—always test your job before it goes live to avoid issues!

Do you need a video refresher on how to set up a price profile, packages, or a job? Visit the Best Practices for Spring Photoshoots section in the Help Center. 

That’s not all! Here are a few proven strategies to boost your sales this season:

Increase Average Order Value: Offer a "Download All" package with a free print. Don’t forget to factor the print cost into the package price to protect your profits. You could also offer digital downloads as an add-on to encourage larger package purchases.

Drive Overall Sales: Use date-sensitive job coupons to create urgency. Promote them effectively and send reminders to parents before the coupons expire. Set up an archiving date to capture any last-minute orders, and send out a final email reminder to prompt action.

Good luck from the Learning Lab!

Let's Connect