Hi there,

Marketing is a key part of sales success, and GotPhoto is here to help! With the right communication strategy, you can maximize your reach and increase orders for your next shoot. Here are some top tips to keep in mind:

Save Time & Stay Consistent

• Use GotPhoto’s email templates to streamline your messaging. Before sending, double-check that all details are up to date.
• Do you need to add a message to an automated campaign? The Help Center provides step-by-step guidance, and our chatbot in the Admin area is ready to assist you.

Be Strategic with Your Outreach

• Adjust your email cadence based on Communications profile triggers for optimal timing.
• Target the right audience—avoid sending purchase reminders to parents who have already ordered.
• If you’re offering coupons (and you should!), send multiple reminders as the deadline approaches.
• And don’t archive the job too soon! Extend availability by a few days and highlight the “last chance” to purchase.

For more expert tips, articles, and videos, visit the Best Practices for a Spring Photoshoot article in the Help Center.

Good luck from the Learning Lab!

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