Price lists are entirely customizable, allowing you to offer your customers a range of products and services. Many photographers use the same price list for all jobs, and while we don’t recommend having a different price list for every job, there are occasions when it makes sense. It’s also an excellent opportunity to test how new price lists could boost sales.
In this email, we’ll cover what options you can take advantage of when setting up a price profile. If you want to jump ahead, check out this exclusive spring photoshoot article from our Help Center.
If you’re running a traditional proofing job, there is a column for a recommended price next to product packages. Complete this column to show your customers the actual value of a package compared to the discounted price. Everyone loves a discount, and this is a smart way to show customers they are getting the best deal.
If you offer a la carte items (which you should, as they can boost your sales), consider making the purchase of a package mandatory to prevent parents from only purchasing an a la carte item.
Another option to improve your average order value is setting a minimum order value. This is not enabled by default in GP, but a quick call to the Customer Care team, and they can turn it on.
To find step-by-step instructions for setting up a price list and configuring the options above, visit the spring photoshoot best practices article in our Help Center.
Best of luck,
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